Guardian Glass enterprises will continue to operate under the Larta Glass brand

The enterprises of Guardian Glass in Russia will continue to operate under the Larta Glass brand. The rebranding of the company includes a change of name, logo, as well as a transition to a new website.

“The task was not only to create a concise and recognizable brand on the glass market, but also to emphasize the commitment to the values that have helped us successfully develop our business in Russia for 15 years, becoming one of the leaders,” said Maxim Koldyshev, Marketing Director of the company.

The brand name Larta Glass conditionally consists of several semantic parts. The first letter in the name reflects the idea of leadership and superiority in the market: the company uses the latest technologies in production and produces innovative products. The root ART and the combination of letters AR emphasize the company's connection with architecture and art. The combination of letters TA refers to a team of experts (“Talents”), who over the years have confirmed their high professionalism. Together, this forms a single semantic concept that coincides with the direction of the company's development and its values.

The brand is changing, but the key priorities and approach to doing business will remain the same: product safety and quality, service standards and corporate culture, expertise and a team that has proven its effectiveness.

“The name is consonant in both Russian and English, it has an easy transliteration,” says Maxim Koldyshev. “Now we are working on fonts, logos, identity, we are developing a new site.”

The names of the company's product lines have already been developed. Thus, architectural glass will be produced under the LARTAPRO brand (formerly SunGuard), solutions for the window segment - LARTAHOME (formerly ClimaGuard), colored glass - DECOLART (formerly DecoCristal), and a mirror - under the LARTA MIRROR brand.

About Larta Glass:

One of the largest manufacturers of sheet glass, coated glass and mirrors in the CIS countries. The two plants of the company are among the most modern enterprises for the production of flat glass, with a nominal production capacity of 750 tons of glass per day at the plant in Ryazan and 900 tons of glass per day in the Rostov region. The head office of the company is located on the territory of the Ryazan plant, from where the business of glass factories is managed throughout Russia and the CIS countries.