Господдержка предприятий-производителей строительных материалов
WinAwards Russia Forum and AwardAbout brands and trends in the window industry
Date and time of the meeting : April 2, 2019, 14.00 - 19.00
Venue : Pavilion 2, Hall 7 Window Technologies, Architectural Arena
Organizer : tybet.ru portal
General Partner : SIEGENIA GRUPPE
Exhibition Partner : MosBuild
Informational Partner : Infoline
Event format : Closed, by invitation and ticket, registration is required!
Brand, as the engine of the window market
The rapid transformation of the domestic market of translucent structures has made significant changes in its structure and philosophy, chains and connections, psychology and attitude towards the client. This trend laid the foundation for the formation of a new generation of modern companies headed by successful managers. It is obvious that the coming decade in the market will belong to them - the brands of the window industry.
What are these companies and people? How and at the expense of what they develop and continue to earn, expand and build up the client base, despite crises and a minimum of reference points? What do they create, what values are they oriented and what are their time and finances investing in? What trends have emerged over the past year, and what will be the driving force of the industry in the new 2019 season?
In order to understand more deeply the essence of the changes, assess their role, opportunities and prospects, in the framework of the WinAwards Russia project, market participants were invited to look at the business in the windows from the point of view of the brand - a company that cannot be copied. What is a company brand? What does it mean to think and act like a brand?
For most entrepreneurs, the window market is a new coordinate system in which new, correct reference points are needed. Flagship companies that have paved their own course to success, as well as experts with an international name will be a beacon in a sea of market trends. A discussion of current issues and topics will be held at the WinAwards Russia window and brand trends forum on the first day of Mosbuild 2019.
About the WinAwards 2018 Forum and Program
The business program of the WinAwards Forum will include:
- Headline "Do business as a brand."
Sergey Mitrofanov, MITROFÁNOV & PARTNERS, BRANDFLIGHT International. International expert in creating and developing brands.
- Research "Trends in the development of window companies in Russia."
Marina Sudnitsina, WinAwards Russia Director, tybet.ru.
- Industry trend panel: "The secrets of longevity in the market and how a new generation of players makes business." 8 experts: old-timers of the market / company of the new generation.
- “Ten-fold increase in sales. What technologies are becoming trends in the window market. ” Olga Ivanova, Marketing Director, SIEGENIA GROUP Russia.
Awarding window companies, participants of the project SIEGENIA SYNERGY.
WinAwards bonus program will present speeches of the leaders of the window market under the slogan “No brands are born, they become brands. How and by what means did they do it? ”:
- Brand through sales, sales through the brand.
- Brand through customer service.
- Brand through marketing.
- Brand through strategy.
- Brand through innovation.
Further, the results of the Top 20 ranking by market activity 2018 will be summarized and the WinAwards-2018 award will be awarded.
About WinAwards Russia Award
The Winawards Russia Award is a platform for demonstrating the capabilities of companies in the Russian window market, a reflection of market trends. The award unites professionals, and those who wish to develop their professionalism, thus occupying a dominant position in their industry, as a result, increase the value of the company in the market.
In season III, the WinAwards Russia award will be presented to the leaders of the TOP 20 TOP LEADING WINDOWS COMPANIES OF RUSSIA BY MARKET ACTIVITY. 2018 "in 7 main categories
1. INNOVATION
2. PRODUCT
3. SALES
4. CUSTOMER SERVICE
5. MARKETING
6. OBJECTS. COMPLEX GLAZING
7. MANAGEMENT STRATEGIC DECISIONS
There will also be awarded the Grand Prix "Window Company of the Year" - the company-leader of the rating and its top manager - Entrepreneur of the Year.
The Industry Forum is an important business communications platform
Business events are one of the important directions in the development of modern communications. Participation in business events is an integral part of the company"s culture, positioning in the market and strengthening the personal brand of a top manager or owner.
Business events are one of the important directions in the development of modern communications. Participation in business events is an integral part of the company"s culture, positioning in the market and strengthening the personal brand of a top manager or owner.
Market and competitors are not standing still. At business sites, as a rule, there is information directly useful for the development of your business: news, research, someone"s successful experience.
While participating in events, there is a great opportunity to talk about their history, demonstrate experience, and strengthen credibility. Participation in the WinAwards Russia Forum is an opportunity to be in the right place in the right environment.
We take part in a charity event of volunteering for small and medium-sized businesses of the international fund DaDobro Box of courage - Take a toy to the Forum!
http://tybet.ru/content/news/index.php?SECTION_ID=1095&ELEMENT_ID=101957
More information about the Forum and the Award:
Господдержка предприятий-производителей строительных материалов
