Enterprises of the leading Russian glass manufacturer enter the market under the AIG (Argentum Innovation Group) brand

One of the largest players in the domestic glass market (formerly AGC Glass Russia) announced a name change as part of the company’s transformation in Eastern Europe. The enterprises are united under a single innovation group of an umbrella brand called AIG (Argentum Innovation Group). The new company name, visual identity and logo were presented to industry experts at a closed business event with key AIG partners in Moscow on March 22, 2024.

Let us remind you that the transformation of the company, previously part of AGC Glass Europe - the European division of AGC Inc., was completed in February of this year - specialized investor Igor Mikhailovich Leitis became the new owner. With the transition to Russian ownership, the leading domestic glass manufacturer enters a new development milestone and expands opportunities for further investment in equipping production complexes.

The process of changing the name was preceded by the development of about 30 options for a new name and a large-scale study among company employees and industry specialists, including key partners and leading Russian architects, as a result of which the idea of the AIG brand was accepted by the absolute majority.

Conceptually, the new name reflects the principle of the chemical reaction between silver – Argentum – and glass, which underlies the creation of specialty glass products that are the company's main focus. This also reflects the idea of interaction with business of the company’s most important “asset” - its large team of passionate professionals, because in life, the right “chemical reaction” between specialists launches effective processes for creating new products, helps create a business ecosystem and scale it. At the same time, the transformation of the company enshrines in the name Argentum Innovation Group the priorities that have guided the company throughout the history of its activities in Eastern Europe - innovative development and technological leadership in the field of glass production.

The official slogan of AIG – “Russian glass – the power of generations” – was also not chosen by chance. It emphasizes the idea of continuity of the company's fundamental values and the historical identity of key assets - the Bor and Klin glass factories - leading enterprises with a long history.

Source: http://www.glassnews.info/